When I started my first subscription box, I thought I needed to find someone else to be the face of my brand. An influencer. Someone younger, thinner, blonder. The problem? They all looked the same. 20-something, skinny, blond and tan. That wasn’t me, and it wasn’t my customers. I realized my

Starting an online business is always an exciting venture that also happens to come with plenty of anxiety and trepidation. To turn your dream into a reality that you’ll be proud of, make sure to avoid these nine mistakes.  Choosing a Niche That You Are Not Passionate About  There are countless

Recent statistics on women-owned businesses reveal that “women receive just 7% of venture funds for their startups.” Lack of funding, stereotypes, and limited support are just the beginning of a long list of reasons why women hesitate to start their own businesses. However, those women business

Non-capitalized subject lines, an improper greeting, the use of “LOL” or any other form of Internet/text message slang, emoticons, lack of punctuation, attachments with no content in the email body, and mass marketing emails that try to be personal but fall flat. OK, I have been guilty of doing all

According to a recent article in the Atlantic, “Americans are starting companies at the fastest-ever recorded pace.” While COVID shuttered a staggering number of businesses – 200,000 more closed than in a normal year – the pandemic enabled entrepreneurs to launch roughly 500,000 more new businesses