In 2012, Marissa Mayer was given the chance to take the helm at Yahoo.com. While she took the position, many in the industry were worried that this would be a classic case of the glass cliff phenomenon. What is the Glass Cliff? The glass cliff is a term for situations in which female executives are hired to take over a business in a crisis, only to be set up for failure. More than just an abstract idea, research has proven that women executives are more likely to be hired in a precarious time for a company, only to be let […]
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