There’s a great deal of difference between setting up a business and creating a brand. The latter will certainly provide you with more success, that’s for sure. Brand strategy should be the first thing you’re thinking about before you’ve even registered a new business. A recognisable brand will keep customers coming back for more, build a level of trust and make your business instantly recognisable through a logo or even person associated with the business. Of course, that doesn’t come easy. There are plenty of aspects you need to put in place when building a brand strategy, from creating an […]
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