We are all subject to marketing and advertising on a daily basis. Nowadays it seems like even thinking about skin care will get you bombarded with countless ads and sponsored post on social media. But how trustworthy are some of the marketing buzzwords used to describe the effects of skincare merchandise? We reached out to an anti-aging expert, Dr. Manish Shah. Dr. Shah advocates helping consumers understand what this frequently used language means. Dr. Shah is also an ethical patient safety advocate. “There are many ways marketers attempt to pull the wool over the eyes of the consumer with empty phrases and […]
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