Lucinda is an excellent marketer, confident in her abilities. She knows her products, her market, her customers and her competition incredibly well. She’s creative and energetic, with a passion for her products that shows in everything she does. Lucinda is quite successful. She wins office awards for brand performance, and publicly thanked by managers and peers. But Lucinda hates the public recognition. Why? Because she hates saying thank you! Saying thank you, graciously accepting credit for what you have accomplished, is an important skill. When you say, ‘it was nothing’ or ‘anyone could have done it’ you undermine your own value. Was […]
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