These days, almost everyone is on social media – and that includes your current and potential customers. The percentage of adults who use at least one social media platform has increased by 58% in the last 12 years, from 11% in 2006 to 69% in 2018, according to research conducted by SCORE, mentors to America’s small businesses. Businesses large and small have realized that they need to be where their customers are, with 77% of small business owners reporting that they use social media. So, how should entrepreneurs go about creating an effective social media marketing campaign? The first step […]
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